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Why Memories of Vomiting Stay So Vivid

By Dr Mark Sykes, Registered Psychologist·4 September 2026·1 min read

Plain-language summary · 1 min read

People with a fear of vomiting often describe a particular memory in unusual detail. The room, the smell, who was there, what happened afterwards. Decades later it can be recalled as though it happened last week.

Veale and colleagues at King's College London tested whether that impression holds up. They compared 94 people with a specific phobia of vomiting against 90 community volunteers matched for age and sex, asking both groups to record their lifetime memories of vomiting, their own and other people's, and to rate how distressing each memory was.

Several differences emerged. The phobia group recalled their first memory of vomiting at a younger age, and rated their memories as far more distressing. They were much more likely to remember other people vomiting: 87% could recall at least one such episode, against 24% of the comparison group. They also linked those memories to a wider range of consequences, including embarrassment in front of others, illness, and events in their lives that had nothing to do with being sick.

After the phobia had taken hold, the pattern reversed for their own vomiting. They recalled fewer episodes of it than the comparison group, which fits with years of successful avoidance, while recalling more episodes of others being sick, which fits with watching closely for signs of it.

The picture is of memories that have lost their place in time and are reactivated whenever something resembles them. That is a treatable pattern, and it is one that therapy can work with directly.

Source paper

Veale, Murphy, Ellison, Kanakam & Costa. Autobiographical memories of vomiting in people with a specific phobia of vomiting (emetophobia) · DOI: 10.1016/j.jbtep.2012.06.002